This project showcases the visual identity of the ceramics brand Freya. The brand name draws inspiration from the Nordic goddess Freya, renowned for her strength and resilience. Founded by two women entrepreneurs, the name symbolizes a celebration of female empowerment.
Much like the handmade products of the brand, we have embraced the essence of natural elements, infusing earthy tones into the visual identity. Our logo, depicting a female figure reminiscent of a vase, serves as a symbol of the fusion between femininity and craftsmanship, embodying the essence of our brand.
